Mfcttrf

I need to draw what’s on this picture:

I would like to add tikzpeople instead of the simple drawings that you can see in the original picture.

documentclass[tikz,border=2mm]standalone 
usetikzlibrarypositioning
usepackagetikzpeople

begindocument
begintikzpicture[every node/.style=minimum width=1.5cm]
node[alice,label=Alice] (alice) ;
node[bob,label=Bob, right=of alice] (bob) ;
node[businessman, label=business man, below=of alice] (bm) ;
node[priest,label=priest, right=of bm] (priest) ;
endtikzpicture
enddocument

MWE:

documentclass[tikz,border=2mm]standalone
begindocument
begintikzpicture
draw[help lines, color=gray!30, dashed] (-4.9,-4.9) grid (4.9,4.9);
draw[->,ultra thick] (-5,0)--(5,0) node[right]$x$;
draw[->,ultra thick] (0,-5)--(0,5) node[above]$y$;

endtikzpicture
enddocument

You could use a simple pic.

documentclass[tikz,border=3.14mm]standalone
begindocument
begintikzpicture[pics/person/.style=code=
 draw (-0.5,-1) -- (0,-0.5) -- (0.5,-1) (0,-0.5) -- (0,0.25) (0,0.5)
 circle[radius=0.25] (-0.5,0) -- (0.5,0);
 node[anchor=north] at (0,-1)#1;,nodes=align=center,font=sffamily,
 box/.style=draw,thick]
 draw[stealth-stealth,thick] (-6,0) node[left]geared\ towards women-- 
 (6,0)node[right]geared\ towards men;
 draw[stealth-stealth,thick] (0,-6) node[below]funny
 -- (0,6)node[above]serious;
 path (-2,-1) pic[scale=0.6]person=Jane (-1,2) pic[scale=0.6]person=Jo~ao 
 (2.5,-3.5) pic[scale=0.6]person=John (1,2) pic[scale=0.6]person=Maria
 (-0.1,0.2) node[above left,box]Harry Potter
 (4,1) node[above,box]Star Wars (4,4) node[above,box]The Shining
 (2,-1.5) node[above,box]The Avengers;
endtikzpicture
enddocument

As starting point:

documentclass[tikz,border=2mm]standalone
usepackagetikzpeople

begindocument
begintikzpicture[
every node/.append style=align=center,
box/.style=draw, thick, inner sep=2pt
 ]
draw[help lines, color=gray!30, dashed] (-4.9,-4.9) grid (4.9,4.9);
draw[<->,ultra thick] (-5,0) node[left] Geared\ towards woman
 -- ( 5,0) node[right] Geared\ towards man;
draw[<->,ultra thick] (0,-5) node[below] Funny
 -- (0, 5) node[above] Serious;
node[dave,label=below:Dave] at (3,-2) ;
node[bob,label=below:Bob] at (2,3) ;
node[alice,label=below:Alice] at (-1,2) ;
endtikzpicture
enddocument

If you like more abstract drawings of people (as shown on image in your question), than you can draw it as small pictures pic.